• Taiwanese advertising

    Today, I have decided to talk about a taiwanese advertising. In fact, we realized when we arrived here that the advertising were totally different beetween Taiwan and France. 

    I found a poster of a taiwanese serie called Invincible Shan Bao Mei which explains my point of view and what I think. Indeed, when I saw this poster in a magazine I definitly understood that the 2 countries were totally differents.

     

    Taiwanese advertising

     

    What I find very funny in the pub and posters in Taiwan is the colors and how they make it all very childish. Indeed, whatever the pub (apart Western products) there is always a style that is reminiscent of the manga. I do not know if this is the japanese influence that led to this but it is pretty funny.
    In Taiwanese commercials, there is often a mix between drawings and  real images ; it may be a way to make consumers dream. Here, what I found pretty funny is the fact that   this poster represents perfectly a Taiwanese advertising.

    There is a mix of bright colors such as red, pink, green, orange. In France, the colors most represented are often sober colors and advertisements are mostly very clean, either on a poster or a pub.

    It is true that at the beginning, we had a little trouble with this kind of pub but I must admit that the more time passes the more I find that their ads are attractive because there is always one side a little funny and childish !

     


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